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prosocial consumer behavior

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Marketing Seminar | John Peloza

Nelson Hall 3220

The Poole College marketing team welcomes Dr. John Peloza, associate professor, Vernon and William Smith Faculty Fellow at the Gatton College of Business and Economics, University of Kentucky, for this marketing seminar. John Peloza’s research focuses on corporate social responsibility and prosocial consumer behavior, and is characterized by interdisciplinary theories and methods. Please mark your…