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Poole College of Management

Marketing Certificate

Learn the skills to develop, execute and measure successful marketing strategies.

Master the Art and Science of Modern Marketing

The NC State Marketing Certificate equips students with the essential skills to succeed in the fast-paced, ever-evolving world of marketing. Through a curriculum focused on business opportunities, product development, and customer relationship management, students learn to build and maintain marketing strategies that drive success in any industry.

This certificate program is best for: NC State Jenkins Graduate Programs students (only) seeking to enhance their marketing expertise and leverage marketing techniques to identify, create and measure business opportunities.

12 Credit Hours

Must complete within 4 years.

For Jenkins Students

Only available to students enrolled in MBA and Master of Management, Marketing Analytics programs.

Hybrid Delivery

Online and in-person courses offered.

What Makes this Program Unique?

  • Industry-Relevant Curriculum: Focus on both foundational and advanced marketing topics—including marketing strategy, consumer behavior and digital marketing—to be equipped with the skills needed in today’s dynamic market.
  • Focus on Data-Driven Decision-Making: Learn to leverage data to inform marketing strategies and drive measurable business outcomes through research-oriented courses like Marketing Analytics and CRM Analytics,
  • Flexible and Stackable: Stack with other courses and certificates to customize your master’s business degree and tailor your education to fit your professional goals.

Marketing Innovation Spotlight

Stacy Wood, Langdon Distinguished University Professor of Marketing, explores how technology can ease physician workload and improve patient care through a Digitally Enabled Care (DEC) framework.

By applying consumer-behavior theory and emerging technology, Wood’s research demonstrates how well-designed digital systems can enhance patient care while reducing physician overload.

Discover how innovative marketing insights can create impactful solutions in healthcare and beyond.

Read more
digital healthcare photo
Passenger airplane flying at flight level high in the sky above the clouds and blue sky. View directly in front, exactly.

Curriculum

To earn the NC State Marketing Certificate, students need to complete 12 credit hours as outlined in the Plan Requirements below.

Once admitted to the program, students must complete the MBA 560 prerequisite before enrolling in any other certification course.

Plan Requirements

Required Courses5
MBA 560
Marketing Management and Strategy
MBA 561
Consumer Behavior
Marketing Elective1
Select a marketing elective approved in conjunction with the academic committee
Research Elective3
Select one of the following:
MBA 562
Research Methods In Marketing
MBA 565
Marketing Analytics
MBA 566
Digital Marketing
Additional Elective3
Select one of the following:
MBA 562
Research Methods In Marketing 1
MBA 563
Product and Brand Management
MBA 564
Business Relationship Management
MBA 565
Marketing Analytics 1
MBA 566
Digital Marketing 1
Total Hours12
1

If not taken as the research-oriented course

Qualifications

  • Grade Requirement: A grade of B- or better (3.0 GPA) must be maintained for certificate courses
  • Program Rules: No transfer credits or course substitutions. All coursework must be completed within four years.
  • NC State Students: Only students enrolled in the Jenkins MBA and Master of Management, Marketing Analytics programs can enroll in this certificate. Interested students should consult with their academic advisor.
Admissions and Tuition