Join faculty members and graduate students for the Spring Finance Workshop Series, organized by the business management department. No registration required.

Title: Optimal Spending for a Search Funnel. With Shengqi Ye (University of Texas at Dallas) and Shanshan Hu (Indiana University) Abstract: Many online shoppers conduct multiple searches before making a purchase. Accordingly, a firm’s search funnel is a network of keywords, which become more specifically tied to the firm as customers progress through the network.…