Holcomb began her marketing career in 2015 when she served as a public communications specialist for the North Carolina Department of the Secretary of State where she developed their social media strategies and presence. She then moved on to the NC State Alumni Association as the online communications coordinator for the past three years. There, she created graphics, assisted with brand management and social media strategy, developed the NC State Alumni Association app and produced the Hear the Howl Podcast.
As the assistant director of marketing, Holcomb will be collaborating with the Jenkins MBA team and the Marketing and Communications team to produce and curate content across platforms, manage the MBA website and develop social media strategies.
Holcomb is an NC State alumna with a bachelor’s degree in communications with a concentration in media and a minor in business administration she earned in 2015. She is currently working to complete the Jenkins MBA Marketing Certificate program in spring 2020.
Bachelor of Arts, Communication, North Carolina State University (2015)