Germany: Innovation and Marketing Systems in Munich
Companies often utilize a system of innovation and marketing, involving a network of customers, research collaborators, suppliers, and other partners especially when competing in the global marketplace. This course will study important aspects of effective Innovation & Marketing Systems in Germany, which has been ranked by INSEAD as the #2 global innovative country, behind the United States.
Applications for summer 2024 are now closed for this program.
|MBA 590: Innovation and Marketing Systems in Germany (graded, 3 credits)
Please see the “Costs/Scholarships” page for more details.
|June 1 – 9, 2024
|Jonathan Bohlmann (firstname.lastname@example.org)
Office of Global Programs, Poole (email@example.com)
|Applications for this program for summer 2024 closed following the Early Action deadline due to demand.
|To learn about accommodations, eligibility, health & safety and logistics, please visit the PackAbroad program page.
|Learn more about our refund and withdrawal policy here.
Get your general questions answered by visiting the FAQ page.
Topics such as customer involvement, fast-cycle innovation, global market partnerships, and innovation strategy will be covered with selected readings and pre-trip seminars. Company visits with executives at highly-innovative companies in Munich – such as BMW, Intel, Hyve, Siemens, Texas Instruments, and others – will demonstrate best practices in managing innovation and marketing systems.
*for illustrative purposes only
|Sunday, June 2
|Arrival in Munich
Guided tour of Munich
Welcome Dinner in a Bavarian beer hall
|Monday June 3
|Visit to The Munich Innovation Ecosystem
Visit to Fujitsu Germany
Recommendation: Seehaus Biergarten in the evening
|Tuesday, June 4
|Visit to Siemens Mobility GmbH, an incubator of innovation
Freising city tour
|Wednesday, June 5
|BMW Plant tour and visit
Recommendation: afternoon coffee and cake
Greek style group dinner
|Thursday, June 6
|Visit HYVE-The Innovation Company
Visit Walkolution, a startup revolutionizing the way humans work
Visit Lilium, the future of flying
Recommendation: Goldene Bar in the evening
|Friday, June 7
|Visit Westwing Group, an innovative home goods company
|Saturday, June 8
|Optional: Half-day trip to Dachau or
Optional: Neuschwanstein Castle
|Sunday, June 9
|Depart from Munich for home