Germany: Innovation and Marketing Systems in Munich
Companies often utilize a system of innovation and marketing, involving a network of customers, research collaborators, suppliers, and other partners especially when competing in the global marketplace. This course will study important aspects of effective Innovation & Marketing Systems in Germany, which has been ranked by INSEAD as the #2 global innovative country, behind the United States.
Program Facts
| Courses | MBA 590: Innovation and Marketing Systems in Germany (graded, 3 credits) |
| Program Cost | $4,100 Please see the “Costs/Scholarships” page for more details. |
| Dates | May 13-21, 2023 |
| Location | Munich, Germany |
| Contact | Jonathan Bohlmann (jon_bohlmann@ncsu.edu) Office of Global Programs, Poole (poole_global@ncsu.edu) |
| Applications | Applications are due February 7. |
| Detailed Information | To learn about accommodations, eligibility, health & safety and logistics, please visit the PackAbroad program page. |
| FAQs | Get your general questions answered by visiting the FAQ page. |
Academics
Topics such as customer involvement, fast-cycle innovation, global market partnerships, and innovation strategy will be covered with selected readings and pre-trip seminars. Company visits with executives at highly-innovative companies in Munich – such as BMW, Intel, Hyve, Siemens, Texas Instruments, and others – will demonstrate best practices in managing innovation and marketing systems.
Sample Itinerary
*for illustrative purposes only
| Sunday, May 14 | Arrival in Munich Guided tour of Munich Welcome Dinner in a Bavarian beer hall |
| Tuesday, May 15 | Visit to The Munich Innovation Ecosystem Visit to Fujitsu Germany Recommendation: Seehaus Biergarten in the evening |
| Tuesday, May 16 | Visit to Siemens Mobility GmbH, an incubator of innovation Freising city tour |
| Wednesday, May 17 | BMW Plant tour and visit Recommendation: afternoon coffee and cake Greek style group dinner |
| Thursday, May 18 | Visit HYVE-The Innovation Company Visit Walkolution, a startup revolutionizing the way humans work Visit Lilium, the future of flying Recommendation: Goldene Bar in the evening |
| Friday, May 19 | Visit Westwing Group, an innovative home goods company Farewell dinner |
| Saturday, May 20 | Optional: Half-day trip to Dachau or Optional: Neuschwanstein Castle |
| Sunday, May 21 | Depart from Munich for home |