Take your business acumen global this May with an intensive, three-week Marketing Strategy immersion in Aguascalientes, one of Mexico’s. In just 21 days, you’ll solve real-world brand challenges in international markets while building high-impact, cross-cultural experiences for your resume.

Summer 2027 applications will launch in Fall 2026.

Program Facts

Courses	BUS 468/MKT 413: Marketing Strategy M 380: Doing Business Globally
NC State Cost	$5,200
Dates	May 9 – May 30, 2027
Location	Aguascalientes, Mexico
Contact	Office of Global Programs, Poole ([email protected])
Applications	Applications for Summer 2027 will open October 1. Early Action Deadline: November 15 (recommended) Regular Action Deadline: February 5
Detailed Information	To learn about accommodations, eligibility, health & safety and logistics, please visit the PackAbroad program page.
Policy & FAQs	Learn more about our refund and withdrawal policy here. Get your general questions answered by visiting the FAQ page.

Academics

BUS 468/MKT 413 | Marketing Strategy

Set against the backdrop of Mexico’s vibrant economy, this course equips students to apply advanced brand management tools to complex international business challenges. Through real-world case analysis and cross-cultural market evaluation, students will master both qualitative and quantitative tools to navigate global trade environments. By the course’s end, students will sharpen their critical thinking and executive communication skills to confidently defend data-driven strategy recommendations on an international stage.

M 380 | Doing Business in Mexico

This experiential course combines in-class learning with out-of-classroom experiences to learn how business is done in Mexico from multiple perspectives.

*The M 380 course fulfills 3 credits of the interdisciplinary degree requirements for all NC State students. In addition, it counts as an elective for the business administration minor.

Pre-Requisites

Students must have completed the following course to be eligible to take BUS 468/FIN 413:

BUS 360/MKT 310: Principles of Marketing

Pre-requisites must be successfully completed before the start of the program. Students are able to apply to the program before they are enrolled in or while they are enrolled in the pre-requisite course. Acceptance to the program is conditional on the student enrolling in the pre-requisite and then successfully completing the course before the start of the program. 

If a student fails the pre-requisite course and is not able to repeat the course before the start of the program, he or she will be required to withdraw from the program and the refund/withdrawal policy will come into effect. Exceptions to the refund/withdrawal policy will not be made due to a student’s failure to pass the pre-requisite course. 

Academic Considerations

• Students with a GPA of 2.5 or higher are eligible to apply for a Poole College of Management summer study abroad program.
• All courses are NC State courses and the grade earned in the course will count toward NC State GPA.
• Review your degree audit to determine how courses will count for your major. This program is designed for Poole majors, specifically those with a concentration in marketing. As such, this program is primarily for rising juniors and seniors.