Ram Janakiraman

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Bio

Ramkumar Janakiraman is a Professor of Marketing Analytics at the Poole College of Management at North Carolina State University. 

Dr. Janakiraman’s teaching interests lie in the intersection of quantitative techniques and marketing applications such as marketing analytics, database marketing, pricing analytics and marketing research.

Dr. Janakiraman’s research interests are primarily in the domain of econometric modeling of firm and consumer decision-making. His research expertise are in the areas of digital marketing, multichannel retailing, social media marketing analytics, big data issues, health care and public policy. His research is forthcoming or has appeared in “UT-Dallas” journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Information System Research, Production and Operations Management, business journals such as Journal of Consumer Psychology, Decision Sciences, Journal of Management, Journal of Business Venturing and medical journals such as Annals of Family Medicine.

Ram has a Ph.D. in Business Administration (Marketing) from the Marshall School of Business, University of Southern California, (USC) Los Angeles, CA. Prior to joining the faculty at NC State, Ram was a faculty member (tenured) at the University of South Carolina and Texas A&M University.

Area(s) of Expertise

Substantive: Digital/Social Media, Multichannel Marketing, Retailing, Big Data in Marketing, Healthcare Analytics/Healthcare Marketing, Marketing and Public Policy.

Methodological: Applied Econometrics, Quasi-Experimental Methods, Structural Learning Models, Consumer Choice Models.