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Global Seminar Series: Toilet Paper, Pasta and Wine: Consumer Behavior in Times of Covid-19

October 20 | 9:00 am - 10:30 am


Presented by Dr. Eva Marckhgott from Vienna University of Economics and Business (Austria)

Seminar Description: During the ongoing COVID-19 crisis, many consumers have changed their behavior. In this session we will discuss consumer behavior during times of crisis and uncertainty.

The Global Seminar Series is a free, online seminar series that is open to all NC State students. Professors from around the world will present on a select topic in international business. Sign-up for the entire series and receive a joint certificate from the five participating universities or sign up for individual seminars.

Erratic Consumer Behavior: The Need for Resilient Business Models

In a time where consumers around the world are reacting to new and unprecedented issues impacting their daily lives, companies are trying to adapt and keep up in these turbulent times. What global issues are driving the erratic behavior of consumers? How do companies respond? Can their supply chains adapt as quickly as consumer demands change? How does this need for agility impact a company’s human resources? Can they adjust? Does this impact a company’s value chain? And how will a company‚Äôs ability to adapt, or not adapt, expose a company to increased risk? Finally, can companies maintain a constant business model or do they need to become more flexible and adaptable to meet a quickly changing consumer base?

The Global Seminar series will look at recent trends in consumer behavior and examine through various lenses how companies need to have a resilient business model to meet the ever-changing needs of erratic consumers.


October 20
9:00 am - 10:30 am
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