Companies often utilize a system of innovation and marketing, involving a network of customers, research collaborators, suppliers, and other partners especially when competing in the global marketplace. This course will study important aspects of effective Innovation & Marketing Systems in Germany, which has been ranked by INSEAD as the #2 global innovative country, behind the United States.

Summer 2026 applications will launch on October 1, 2025.

Courses	MBA 590: Innovation and Marketing Systems in Germany (graded, 3 credits) *Counts towards the Marketing Certificate
Program Cost	$6,100 Please see the “Costs/Scholarships” page for more details.
Dates	May 16 – 24, 2026
Location	Munich, Germany
Contact	Jonathan Bohlmann (jon_bohlmann@ncsu.edu) Office of Global Programs, Poole (poole_global@ncsu.edu)
Applications	Applications now open. Apply today! Early Action Deadline: November 15 (recommended) Regular Deadline: February 5
Detailed Information	To learn about accommodations, eligibility, health & safety and logistics, please visit the PackAbroad program page.
FAQs	Learn more about our refund and withdrawal policy here. Get your general questions answered by visiting the FAQ page.
Eligibility	Open to all NCSU Graduate students however non-Jenkins degree seeking students should consult with the Faculty Director, Dr. Jonathan Bohlmann (jdbohlma@ncsu.edu) before applying.

Program Facts

Academics

MBA 590: Innovation and Marketing Systems in Germany

(3 credits, graded)

Topics such as customer involvement, fast-cycle innovation, global market partnerships, and innovation strategy will be covered with selected readings and pre-trip seminars. Company visits with executives at highly-innovative companies in Munich — such as BMW, Intel, Hyve, Siemens, Texas Instruments, and others — will demonstrate best practices in managing innovation and marketing systems.

Sample Itinerary

This is a sample itinerary from the Summer 2024 program.*Details are subject to change for the 2026 program. The finalized intinerary will be shared with participants as soon as possible.

You should plan to arrive in Munich on Saturday, May 17th, which means you will need to depart the US on Friday May 16th. Our office is not recommending a specific flight.

Accomodations

Accommodations are factored into the program cost. Students will have shared rooms, 2 participants per room. There will be an additional costs for a single room upgrade. More details to be provided to accepted students.