Germany: Innovation and Marketing Systems in Munich
Companies often utilize a system of innovation and marketing, involving a network of customers, research collaborators, suppliers, and other partners especially when competing in the global marketplace. This course will study important aspects of effective Innovation & Marketing Systems in Germany, which has been ranked by INSEAD as the #2 global innovative country, behind the United States.
Program Facts
| Courses | MBA 590: Innovation and Marketing Systems in Germany (graded, 3 credits) *Counts towards the Marketing Certificate |
| Program Cost | $5,600 Please see the “Costs/Scholarships” page for more details. |
| Dates | June 7 – 15, 2025 |
| Location | Munich, Germany |
| Contact | Jonathan Bohlmann (jon_bohlmann@ncsu.edu) Office of Global Programs, Poole (poole_global@ncsu.edu) |
| Applications | Applications for Summer 2025 are now open on PackAbroad! Early Action Deadline: December 1 (recommended) Regular Deadline: February 5 |
| Detailed Information | To learn about accommodations, eligibility, health & safety and logistics, please visit the PackAbroad program page. |
| FAQs | Learn more about our refund and withdrawal policy here. Get your general questions answered by visiting the FAQ page. |
Academics
MBA 590: Innovation and Marketing Systems in Germany
(3 credits, graded)
Topics such as customer involvement, fast-cycle innovation, global market partnerships, and innovation strategy will be covered with selected readings and pre-trip seminars. Company visits with executives at highly-innovative companies in Munich — such as BMW, Intel, Hyve, Siemens, Texas Instruments, and others — will demonstrate best practices in managing innovation and marketing systems.
Sample Itinerary
*for illustrative purposes only
| Sunday, June 8 | Arrival in Munich Guided tour of Munich Welcome dinner in a Bavarian beer hall |
| Monday June 9 | Optional cultural event/site seeing to Neuschwanstein Castle Recommendation: Seehaus Biergarten in the evening |
| Tuesday, June 10 | Visit to EY Munich Visit to a global management and technology consulting firm |
| Wednesday, June 11 | Visit HYVE-The Innovation Company Visit to Siemens Mobility GmbH, an incubator of innovation Greek style group dinner |
| Thursday, June 12 | Visit Freeletics, explore how AI algorithms impact health-tech innovation Informal tour around Freising |
| Friday, June 13 | Visit STMicroelectrics Visit N+P Innovation Design GmbH |
| Saturday, June 14 | BMW Plant tour and visit Farewell dinner |
| Sunday, June 15 | Depart from Munich for home |