The NC State Poole College of Management Marketing Department features faculty who are experts in many areas of marketing and whose research advances knowledge and offers insights for firms, brands, consumers, and policy makers.

From branding to retailing, machine learning to digital marketing, our faculty share their expertise with students and help students prepare for purposeful careers.

Marketing Department Leadership

Jonathan Bohlmann, Ph.D. serves as Marketing Department Head and brings a unique combination of engineering expertise and marketing innovation to his leadership role. Dr. Bohlmann’s research focuses on innovative new products and strategic decision-making, including first-mover advantage, innovation adoption, and internet pricing strategy. Before entering academia, he worked as an aerospace engineer managing R&D projects related to innovations in materials and product design optimization. He earned his Ph.D. in Marketing from MIT and has published in top marketing journals including the Journal of Marketing, Marketing Science, and the Journal of Marketing Research.

Faculty Excellence

Poole College marketing faculty conduct world-class research across key areas of marketing while maintaining strong connections to industry practice. Our faculty specialize in various marketing domains such as marketing analytics, innovation and new product development, marketing communications, consumer behavior, multichannel retailing, and marketing policy.

To further support student success, the Marketing Advisory Board helps ensure that students receive a relevant, forward-thinking education aligned with industry needs.

Meet Our Named Professors

To further elevate their groundbreaking work, Poole College honors faculty with named faculty positions.

named marketing professors

Ram Janakiraman, Ph.D.

R. Randall Rollins Distinguished Professorship

The R. Randall Rollins Distinguished Professorship supports Dr. Janakiraman’s interdisciplinary research projects in marketing analytics, healthcare and artificial intelligence. This support enables him to purchase research data, attend conferences, and hire graduate student researchers while bringing contemporary business issues to the classroom. His research activities enhance productivity and contribute to knowledge dissemination both nationally and internationally, positioning him to work on high-impact research projects and develop new analytics courses for NC State students.

View profile

Bill Rand, Ph.D.

McLauchlan Distinguished Professor of Marketing and Analytics

Dr. Rand’s McLauchlan Distinguished Professorship enables innovative research at the intersection of computer science and business. With his background in artificial intelligence, he focuses on how technology can enhance decision-making. Dr Rand is also Goodnight Executive Director of the Institute for Advanced Analytics, which also provides resources to make business analytics curricula accessible to Poole College students and positions NC State University as a global leader in business analytics.

View profile

Stacy Wood, Ph.D.

Langdon Distinguished University Professor of Marketing

The Langdon Distinguished Professorship enables Dr. Wood to help innovation-focused firms leverage behavioral science theories while involving students in advanced research techniques. She collaborates with healthcare professionals and technology companies, advocating for patient-centric decision-making. Dr. Wood serves as a forthcoming editor of the Journal of Consumer Research, enhancing the university’s reputation alongside editors from Columbia University and the University of Oxford.

Read more

Academic Programs

Live Case Studies: Real Executives, Real Challenges

Professor Mike Stanko’s MBA 560 Marketing Management and Strategy course exemplifies hands-on learning through “live case studies” where students pitch solutions to real-world business challenges directly to the executives who faced them.

Students analyze complex case studies—like how the Carolina Hurricanes could leverage the dormant Whalers brand—then present their strategic recommendations to visiting marketing executives. This approach benefits both students and executives.

As Stanko notes, “Every now and then, a visiting executive will listen to a student’s idea and then say, ‘I could have faced this problem a thousand times and I never would have thought of that possible solution.'”

Read more

Thought Leadership and Impact

Our faculty publish in top-tier academic journals while ensuring their research addresses real-world marketing challenges. Faculty research advances knowledge and offers practical insights for businesses, policymakers, and consumers across diverse marketing domains.

Recent Research Impact

Multichannel Retail Strategy

• Ram Janakiraman and Rishika Rishika published groundbreaking research in the Journal of Marketing Research examining how off-price stores affect customer behavior. Their study found that when high-end retailers open off-price stores, spending at full-line stores decreases by 14% while online spending increases by 18%, providing valuable insights for multichannel retail strategy.

Healthcare Innovation and Subscription Models

• Stacy Wood published research in Health Management, Policy and Innovation examining how subscription-based models can be adapted for healthcare and medicine. Her study explores implementations such as government-pharma agreements and direct-to-consumer health plans, evaluating their potential to improve access, affordability, and treatment adherence while creating more sustainable and equitable healthcare delivery systems.

Recent Media Coverage (2025)

Consumer Insights: Acceptance of Slower Delivery

• Stefanie Robinson was featured on Phys.org for research showing that consumers are more likely to accept slower delivery when it benefits a charitable cause. Through six studies with over 2,000 participants, she uncovered that purpose-driven incentives can successfully shift consumer preferences toward slower, more cost-effective shipping options.

Contact Us