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Heather Dretsch
Assistant Professor of Marketing
Department of Business Management
Nelson Hall 2316
CV
Education
Ph.D., Marketing, University of Maryland (2014)
Area(s) of Expertise
Consumer Behavior
- NC State Outstanding Teacher Award, 2019-20
- Member of NC State’s Academy of Outstanding Teachers
- Marvin A. Jolson Outstanding Marketing Doctoral Student Award, Robert H. Smith School of Business, 2012
- Top 15% Teaching Award, Robert H. Smith School of Business, 2010–11
- Conveying Authenticity Amidst Uncertainty (May 2020)
- Brand Identity in a Changing World (May 2020)
- Win-Win for Poole Students and Trophy Brewing (February 2019)
- More than Avocado Toast (Raleigh Magazine, March 2019)
- Poole College Research Takes Aim at Unlocking Mystery to Better Brand Secrets (February 2020)