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Heather Dretsch
Assistant Professor of Marketing
Department of Business Management
Nelson Hall 2316
Awards & Honors
Marvin A. Jolson Outstanding Marketing Doctoral Student Award, Robert H. Smith School of Business, 2012
Top 15% Teaching Award, Robert H. Smith School of Business, 2010–2011
CV
Education
Ph.D., Marketing, University of Maryland (2014)
Area(s) of Expertise
Consumer Behavior
Research Publications
- Catalina E. Kopetz, Arie W. Kruglanski, Zachary G. Arens, Jordan Etkin, and Heather M. Johnson (2012), “The Dynamics of Consumer Behavior: A Goal Systemic Perspective,” Journal of Consumer Psychology, 22 (2), 208?23.
- Heather Johnson Dretsch and Amna Kirmani (2015), “Hearing their Voice: When Brand Co-Creation Leads to Social Brand Engagement,” Consumer Psychology in a Social Media World, Routledge, Editors Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch.