Heather Dretsch
Education
Ph.D. Marketing University of Maryland 2014
Area(s) of Expertise
Consumer Behavior
Publications
- Who needs a reason to indulge? Happiness following reason-based indulgent consumption , International Journal of Research in Marketing (2018)
- Hearing their Voice: When Brand Co-Creation Leads to Social Brand Engagement , Consumer Psychology in a Social Media World (2015)
- The dynamics of consumer behavior: A goal systemic perspective , Journal of Consumer Psychology (2012)
Groups
Honors and Awards
- NC State Outstanding Teacher Award, 2019-20
- Member of NC State’s Academy of Outstanding Teachers
- Marvin A. Jolson Outstanding Marketing Doctoral Student Award, Robert H. Smith School of Business, 2012
- Top 15% Teaching Award, Robert H. Smith School of Business, 2010–11
News
- Conveying Authenticity Amidst Uncertainty (May 2020)
- Brand Identity in a Changing World (May 2020)
- Win-Win for Poole Students and Trophy Brewing (February 2019)
- More than Avocado Toast (Raleigh Magazine, March 2019)
- Poole College Research Takes Aim at Unlocking Mystery to Better Brand Secrets (February 2020)