Spain: International Marketing in Seville
Interested? Sign up for our email list to receive updates at go.ncsu.edu/pooleglobalinterest.
Spend three weeks in May learning how business differs within the European context while gaining deeper knowledge of international marketing. These topics are demonstrated in “real life,” with visits to corporations and lectures from local business men and women.
Applications for summer 2024 are now closed. Summer 2025 programs will launch during the Fall 2024 semester.
Program Dates
May 7 – May 30, 2024
Early Action Application Deadline: November 29, 2023
Regular Decision Application Deadline: February 7, 2024
Location
Seville, Spain
Cost
$4,300
Courses
BUS 464 | International Marketing
Explores moving from a national marketing approach to a global marketing strategy, and discusses competitive advantages and challenges in making the transition. Both traditional countries of Western Europe and emerging markets will be examined. Students will analyze culture considerations when evaluating the impact on local business strategies. In addition to learning the impact on the world’s economy through globalization, emphasis will also be placed on developing necessary professional skills.
M 380 | Doing Business in Spain
This experiential course combines in-class learning with out-of-classroom experiences to learn how business is done in the Spain from multiple perspectives. *The M 380 course fulfills 3 credits of the interdisciplinary degree requirements for all NC State students. In addition, it counts as an elective for the business administration minor.
Pre-Requisites
BUS 360: Marketing Methods
Pre-requisites must be successfully completed before the start of the program. Students are able to apply to the program before they are enrolled in or while they are enrolled in the pre-requisite course. Acceptance to the program is conditional on the student enrolling in the pre-requisite and then successfully completing the course before the start of the program.
If a student fails the pre-requisite course and is not able to repeat the course before the start of the program, he or she will be required to withdraw from the program and the refund/withdrawal policy will come into effect. Exceptions to the refund/withdrawal policy will not be made due to a student’s failure to pass the pre-requisite course.
Academic Considerations
- Students with a GPA of 2.5 or higher are eligible to apply for a Poole College of Management summer study abroad program.
- All courses are NC State courses and the grade earned in the course will count toward NC State GPA.
- Review your degree audit to determine how courses will count for your major. This program is designed for Poole majors, specifically those concentration in marketing. As such, this program is primarily for rising juniors and seniors.
Calendars & Excursions
Local excursions around Seville and in other cities will examine both the culture and business aspects of Spain. Students can also travel independently to nearby Spanish cities, or around Europe during the program’s free weekends.