Business Administration

“Business Administration” refers to the activities involved in running, or administering, a business or other similar organization. Successful business people are familiar with all the major components and activities that make up the organization and how they work together for organizational success. Effective business professionals are able to look at the organization from a strategic perspective, enabling them to manage their specific responsibilities within the larger organization more effectively.

The Bachelor of Science degree in Business Administration focuses on core business functions. All students study finance, marketing, operations, human resource management, information technology, and entrepreneurship before declaring a concentration for more in­depth study.

The curriculum in Business Administration emphasizes ethical and global awareness, communication skills and critical thinking for decision making. Students complete the core curriculum requirements (listed above) to build a foundation of business knowledge and then select their concentration of interest as a specialization.

Degree Requirements: BUS Spring 2017

Review information about recent curriculum changes and previous curriculum plans.

Business Administration Concentrations

The entrepreneurship concentration is cross­ disciplinary, focusing on the challenges of establishing and managing new and growing ventures. The business environment and management skills required for success in new ventures are significantly different from those in established, mature organizations. The entrepreneurship concentration is relevant to students preparing to work in a variety of entrepreneurial environments.

The entrepreneurship concentration is designed to prepare students in the following areas:

  • Integration of business concepts as they relate to an entrepreneurial venture
  • Building and growing a new venture
  • Understanding the investment communities for new ventures
  • Identification and analysis of opportunities
  • Researching, writing and presenting a business plan
  • Idea generation

Career Opportunities in Entrepreneurship

  • Starting a new venture
  • Being part of the management team of a new venture
  • Being an employee in a new venture
  • Providing services to new ventures
  • Investing in new ventures
  • Corporate entrepreneurship
  • Non­profit entrepreneurship

In the finance curriculum, you will study topics such as financial analysis for corporations, investment analysis and portfolio management, capital markets and financial intermediaries, business and project evaluation, risk management, personal finance, and international finance. You will be able to answer questions like: How do we estimate the value of a firm for a potential acquisition? How do portfolio managers create portfolios that optimize risk­ return considerations? How do multinational corporations manage currency exchange issues? How do investors value derivatives and how are these securities useful for hedging or speculating?

The finance concentration is designed to prepare students in the following ways:

  • Understanding key financial principals
  • How to make financial decisions in a variety of applications
  • How to value firms, projects, and a variety of securities
  • How to analyze investment choices and build portfolios

Career Opportunities in Finance

Studying finance will prepare you for a variety of opportunities to begin your career. Graduates can start out as financial analysts in a corporation, as a business loan manager for a bank, or working in the securities industry. Finance careers consistently rank high in job satisfaction and income potential. 

Job titles may include:

  • Financial analyst
  • Equity analyst
  • Portfolio manager
  • Risk manager
  • Bank loan officer
  • Financial consultant
  • Bank manager
  • Investment banker

Curriculum Guide:  BUS-FIN Spring 2017

Students in the human resource management concentration learn how to design and implement programs to more effectively acquire, develop, and retain the organization’s human resources. This includes staffing (planning, recruitment, and selection of employees); training and development; performance management; leadership; compensation and benefits administration; employee relations; and employee health, safety, and security.

The human resource management concentration is designed to prepare students in the following areas:

  • Core human resource management knowledge
  • Employment and workplace law
  • Integration of human resource management with other operational and business functions
  • Critical thinking and analysis of data
  • Helping organizations understand and address talent needs
  • Professional networking and presentations

Careers in Human Resource Management

Students who concentrate in human resource management typically pursue careers that involve assisting managers in the organization to effectively acquire, develop, and retain high quality employees. They may work for private companies – from very large to start­ups; for local, state, or federal government agencies; for profit or not­for­profit organizations. Possible job titles include:

  • recruiter/employment specialist
  • benefits administrator
  • human resource generalist
  • training specialist
  • career counselor
  • compensation analyst
  • employee relations specialist
  • labor relations specialist
  • human resource manager
  • human resource consultant

Curriculum Guide: BUS-HRM Spring 2017

Students in the information technology concentration learn the basics of computer hardware, software and networking, and more importantly, how to apply that technical knowledge to business functions such as finance, marketing and product management.

The information technology concentration is designed to prepare students in the following areas:

Career Opportunities in Information Technology

  • Software use and development
  • Database development and management
  • Basic computer networking and telecommunications
  • Information security and privacy
  • Knowledge management

Curriculum Guide:  BUS-IT Spring 2017

The marketing concentration provides students with the skills necessary to lead in environments where products, markets, and technology are rapidly changing. Sustainable competitive advantage comes from three key activities: value identification, value creation and value delivery.

  •  Identification of customers and opportunities
  • Design of solutions (goods and services) and delivery of value
  • Understand the dynamics of new technologies and strategies in the marketing environment
  • Communication with customers to ensure satisfaction and loyalty
  • Conduct business in a highly ethical manner

Career Opportunities in Marketing

  • marketing manager
  • market researcher
  • social media marketing
  • brand/product manager
  • integrated marketing communications manager
  • market analyst
  • media buyer/analyst
  • advertising copywriter
  • promotions director
  • public relations specialist
  • customer service representative
  • retail manager
  • sales person/sales manager
  • advertising account manager

Curriculum Guide:  BUS-MKT Spring 2017

Students concentrating in operations/supply chain management learn how to develop and evaluate business processes, perform strategic and tactical supply chain planning, and manage the activities and resources that transform inputs into finished goods and services.

The operations and supply chain concentration is designed to prepare students in the following areas:

  • Assessing the adequacy and improving the efficiency of the flows of goods and services, and related financial and transactional information, through the supply chain
  • Analyzing and improving business processes to positively impact business performance
  • Understanding of how to more effectively link suppliers, internal customers, and external customers
  • Identifying and resolving customer and supplier business problems
  • Analyzing real­ world supply chain problems through project work with partner companies in the Supply Chain Resource Cooperative

Career Opportunities in Operations/Supply Chain Management

Operations and supply chain management knowledge and skills are applicable to virtually every business, spanning service organizations and manufacturers, and not­for­profit organizations. In these settings, OM/SCM professionals can work on projects or manage groups that perform:

  • Manufacturing planning and scheduling
  • Logistics and distribution management
  • Procurement and supply management
  • Product, process and services design

Curriculum Guide:   BUS-OSC Spring 2017